Bitmovin Tech talks on demand
Achieving D2C Streaming Success
Pay-TV and direct-to-consumer TV (D2C) markets continue to move in opposite directions -- and in many markets, streaming has become the leading way for households to watch TV. With these changes in customer behavior, the streaming wars have escalated, as major new D2C services launch to compete for viewers.
While the primary battlefield for the streaming wars is content, technology plays a critical role. In this session, we used case studies and industry insights to explore the concrete ways that the right technology choices can enable broadcasters and media companies to grow and retain their audience in an increasingly competitive D2C landscape.