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Per-Title Encoding and Total Cost of Ownership

As consumer adoption and competition heats up, the imperative for profitable growth has set in. Profitable growth, in turn, is driven by monetization and revenue maximization through subscription models, as well as ad-supported models with online video ad technologies. Equally important is containing the underlying costs of processing and delivering content using online streaming.

This paper addresses the cost containment aspect of a profitable online streaming deployment, specifically addressing VOD, either subscription- or ad-based models.