WEBINAR

Inside SGAI: real-world deployments, ad formats, and AI 

📆 Date: December 4th, 2025
🕞 Time: 4:00pm CET / 10:00am ET
📍 Location: Online - On-demand

SGAI is moving from idea to reality and changing how streaming ads are delivered across live, VOD, and time-shifted viewing. In this webinar, Bitmovin and Yospace break down what is actually being deployed today, how different ad formats behave in real workflows, and what this looks like in a joint Apple TV demo. You will also hear how AI is being used to improve ad relevance, keep ad breaks feeling more natural for viewers, and give teams clearer insight into how ad-supported streams are performing.

YOU WILL LEARN ABOUT:

• What SGAI changes compared to SSAI and what testing and ongoing implementation work have already revealed about its impact on modern streaming ad workflows
  
  
• What doesn’t change with SGAI and what you need to be aware of to maximize its potential
  
  
• The latest streaming ad formats, how they relate to SGAI style workflows, and where they sit in current standardization efforts
  
  
• How the joint Bitmovin and Yospace Apple TV demo is put together, from signaling through to the on screen experience
  
  
• Why AI driven context and better observability help improve ad relevance, viewer experience, and insight into ad supported performance

SPEAKERS:

• Olivier Cortambert, Head of Solutions Architecture at Yospace
• James Varndell, Senior Director of Product Management at Bitmovin